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| Project(Arts) Management Participants with Deputy Director of National Arts Council, Mr Nicholas Moyo |
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| Some of the Project(Arts) Management Workshop Participants with facilitator Rumbi Katedza |
What is Arts Management?
According to Wiki Arts administration (alternatively arts management) is the field that concerns business operations around an arts organization or individual artist. Arts administrators are responsible for facilitating the day-to-day operations of the organization or individual artist and fulfilling its/their mission. Arts organizations include professional non-profit entities (e.g. theaters, museums, symphonies, jazz organizations, opera houses, and ballet companies) and many smaller professional and non-professional for-profit arts-related organizations (e.g. auction houses, art galleries, music companies, etc.).[1] The duties of an arts administrator can include staff management, marketing, budget management, public relations, fundraising, program development and evaluation, and board relations. For more visit Wiki on Arts Administration.The roles of promoters, artist managers, agents need clarification for many but we will focus mainly on artist management. Some of the questions asked where:
1. Who defines the roles between the artist and the manager?
2. At what point does the artist engage a manager?
3. Are there professional artist managers in Zimbabwe?
It is important to note that artists cannot have the tendency of throwing "cousin managers" in the face of their clients all the time by this we mean just get someone to represent you in the hope that it makes you look professional. Half the time "cousin managers" will ruin your reputation with clients. Do they have the necessary negotiating skills, are they professional and reliable, do they believe in your dream, do they have people skills, can the artist not do without the assistance, so many questions have to be asked and answered before one can make this big decision. It is not something to do overnight.
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| Artist Management Orientation Workshop Participants with facilitator Peace Ndlovu(Ba Shupi) |
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| Artist Management Orientation Workshop Participants |
a) The need to formalise the engagement of managers with a contract
b) The importance of networking between artists as well artist managers.
c) An apparent need for artists to be schooled on managing themselves
d) The urgent need of formalised training for arts managers.
We hope that the conversation that has started around this issue will result in change in attitudes as well as improvement in the management of the arts both at institution as well as individual level.
